Wholesale false lashes from Eyelash Vendors, then sell lashes to your prospect. The small lash business uses the Internet to source quality lashes in China or other countries. And then, you use marketing skills to sell the lashes to people who love false eyelashes.
Why choose to start a lash Business?
low start-up costs for false lash business.
False eyelashes are a fast-consuming consumer product. Whether you are male or female, people who like to wear makeup will buy several pairs of different lashes styles.
You don’t need to rent an office. You can be starting a lash business at home.
It can combine with other products to increase the value of the product.
How to get profit from lash business?
1. Social Media Platform
Using social media to promote your brand is Super good. Also, you can take makeup videos, then post them on your YouTube channel. Take wear lashes photos by yourself is unique. You can post on Instagram, share your daily routine on Tiktok. By the way, you can answer professional questions about how to wear lashes on Quora & Reddit.
The social media platform is an excellent place to start your own lash business. You need to follow the rules of each social media platform.
Good social media content will make your account better and better! Here are some social media expressions:
- Facebook Page
- Facebook Group
- Youtube Channel
2. Marketing Strategy
A good marketing campaign can double your sales. A bad one may lead to brand defeat. So, when you turn on your eyelash business, turn on your marketing campaign.
- SOCIAL NETWORKS AND VIRAL MARKETING
Social marketing focuses on creating helpful content for users. You can create makeup tutorials for YouTube, Instagram, and TikTok, or you can write helpful articles for your website.
- PAID MEDIA ADVERTISING
You can invest ads from Google, Instagram, Pinterest to drive customers to your website to buy
- EMAIL MARKETING
When a client comes to your website, you can ask them to register their email address and enjoy a 20% discount on their first purchase by registering their email address.
- Key Opinion Leader MARKETING
Key Opinion Leader is very professional in a specific field. Their fans will buy products according to the Key Opinion Leader’s advice. When you find a makeup Key Opinion Leader, you can pay them to make unboxing videos to show your lashes. Let them help to promote your lashes brand.
- When you have a good idea, you need to plan your concept and practice it. Marketing is a long-term thing and when you don’t have a lot of money, use social media to help you.
Provide Value-added products
When you want to expand your product line, you can sell together with the below products. It will support your increased customer unit price and profits. Here I list some simple ideas:
some simple ideas for you
- High-end wigs
- Fashion Sunglasses
- Fashion clothes